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Why was Decor Online created?

  • Have you ever had to sacrifice your dream of having professional interior decoration consultancy due to your work commitments?

  • Have you ever refused to ask for something you really wanted because you were afraid that they would think it was inconsiderate?

  • Have you ever denied something to a friend because what they ask for is not convenient for you?

Hello, I am Vane and if you identify with any of these situations and you dream of decorating your house, you are definitely interested in reading this story about Sylvia, who now lives in her dream house, and mine, spending time with my mom and my friends, while I work.

A few years ago, two apparently bad things allowed me to fulfill a dream that I never thought I would achieve, and those things, allowed me to fulfill yours.

Asesoría virtual de decoración de interiores via Zoom entres dos mujeres
Online decoration services, wherever you are and at any time.

My friend Sylvia had spent a lot of time, begging me:

Come on, you have to help me, Vane!

She sat day after day on a worn-out sofa with already very deformed foam, which she had had in her house since she got married. And you may be wondering: why not change it? What you don't know is that her furniture was a gift from her parents and for her to change them was to slight them. In addition she did not now ones to buy, because all her "decoration" revolved around this furniture. But since she doesn't like the furniture anymore, everything else she can look around sitting in that uncomfortable chair makes her feel more upset and sad every day. Sylvia imagines the beautiful transformation that her house can have, in the hands of her friend: the decorator.

She just wants to change that house that she perceives as simple, dark, sad and boring, because she finally has the money and can afford it. And he doesn't mind my usual answer: "darling, I'm sorry, but I don't have time." I only thought about her and her needs and of course… It makes me feel bad because to help her, I have to get out of my comfort zone until one day, I come up with a brilliant idea. There are things that seem good, but are a nightmare after all You see, just like you, in 2016, I work from 8 to 5, for a large design and architecture company, very prestigious and with very important projects. My job is to design luxury residences and beautiful hotels, the kind you see in magazines and make you sigh every time you see them. It is an idyllic job. Still, there is a very important aspect of my job that I don't like at all, which you may identify with as well.

Can you imagine what it is? The working hours.

Additionally, I have so much work that I manage up to 7 large projects at the same time and the pressure and responsibility is too much to bear calmly. That forces me to devise a methodical way to work and sleep peacefully at night, which gives me the idea that helped me realize my dream. I love the process and I love the results even more, which make my clients very happy. But it was a very tense situation. The pressure to look good with everything, delivery times, dealing with uncomfortable subordinates and with all the clients of the projects and everyone's expectations, deteriorated my quality of life and my personal relationships.

And my frustration makes me think of impossible things

I don't like not being able to enjoy with my mom, who I love spending time with. Nor can I go out with my friends who have their own companies, to have a coffee on a beautiful afternoon, in my favorite cafeteria. They were things I always thought about. Nor do I go out to run errands, paperwork or medical appointments so as not to be late at work, cancel meetings or go through the tedium of asking for leave to be absent. And usually, I end up putting off all my needs and never do what I need to do, given the lack of time. Does any of this ring a bell? If you're a perfectionist, these things tend to happen, right? You know, it's hard sometimes to command yourself to do certain things that, even though you want them, require a little more effort than normal and you end up procrastinating. So I complain and ask myself: why does nobody think of offering services or opening their stores at accessible hours, for those of us who work from “8 to 5”, in the best of cases. “Speaking of impossible things…”

Una banca de madera de teca con asiento acolchado, una repisa metálica especialmente diseñada para colocar los zapatos en la entrada y una planta frondosa y un bonsai
Vestíbulo con diseño de mobiliario para recibir a huéspedes y que dejen sus zapatos fuera

From time to time my color was green

Silvia, my friend, lives in another province (Guanacaste) and she decided to hire a decorator. She could no longer continue doing everything in the same way as always, which was going out to the stores to buy what she thought was beautiful, because that was how she had ended up living in a house:

  • full of things you really don't like,

  • do not mix

  • and do not know how to change

  • spending instead of investing money wisely

That's why she constantly asks her, to help her improve that house that drives her crazy. She worked in her own Boutique and she can't be there to receive me during the week, so she wants me to visit her on a Saturday or Sunday and go there. But every time he asks me to, I get a little green because I think he's a little selfish, don't you think? Now I'm a little embarrassed to admit it, but I was being selfish too. Finally one day, tired and a little guilty, I decide to put myself in Silvia's shoes to help her. I remember my frustration and my usual complaint. Why no one attends during non-business hours? This is precisely the problem of most people in the world. The lack of time. And then I come up with a solution. And I didn't know it at the time, but it turned out to be very useful for me and wonderful for Silvia, because she was finally able to decorate her house as she dreamed of and enjoy a warm, more comfortable environment and feel that everything was to her liking.

Finally everything bad turns into something good

That day that I decided to help her, I finally told her:

Look Silvia let's do something. I can't go there now, because I don't have time for vacations.

And to eliminate the problem of travel time there, I decided to use technology. At that time there was no Zoom, only Skype and to be face to face, without having to travel, we sat in front of the computer, on a sunny Saturday, before opening his Boutique at 10 in the morning and he showed me his entire house. I listened very carefully to everything she needed and imagined she wanted for her dream home and finally I helped her with the transformation she had been waiting for so long and at the end of the meeting she told me:

“Vane: I had no idea how easy it was going to be and how short we would last. The truth is that I thought that I was going to lose all of Saturday when you came and frankly I felt that you were not going to understand me if you did not come to see the house.“

Of course, I had to solve more than the design, because Silvia didn't know how:

  • run design

  • design a schedule of activities

  • calculate the total cost of the project

  • respect your budget

  • what furniture to buy

  • easily buy lamps and accessories

  • and I even recommended my best suppliers and workers, so that he could do everything at his own pace and in stages.

And life turned pink...

Decoración de interiores para una adolescente con escritorio y una silla ergonómica en colores violeta, rosado, verde agua y blanco
Dormitorio decorado en lila y rosado

…Because you will see:

Despite the selfishness of both at the beginning, their persistence and the creativity that I had to develop under this pressure, a few years later, this experience allowed me to leave behind the obsolete traditional design and decoration services. I turned the experience into a company that helps with a service: agile, easy, accessible and digital, hundreds of women who, like Silvia, have the same dream, but share the same problem: “They dream of a beautiful house that they don't know how to achieve and don't have time” The point is that thanks to my frustration, I now understand that clients need to be served at the time they propose and I can do it from wherever we are thanks to the technology and methodology that I designed for that purpose. In fact, I attended one of my first clients in the mist of the cloud forest, one Saturday morning, sitting in the lobby of my favorite mountain hotel, during my birthday in May 2017. Since I had this experience, it was very clear to me that in the digital age and even more so after what we have experienced during the 2019 pandemic:

"Interior design and decoration services must be completely adapted to your needs, instead of you having to adapt to the conditions that a company imposes on you."

If you agree, leave us a comment :) and thanks for reading

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